Dynamic Retail

20:30 01 February in Business, Design, Industrial & Commercial, Lighting, Lighting Control, OLED, retail lighting
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Self071603

 

 

Every three months, Selfridges in-store creative team reveals new designs for its multiple windows facing Oxford Street, the busiest shopping street in Europe. In these windows, the shop has installed The MasterSpot LED track lighting system with wireless control and dynamic web app to enable creative light shows that bring the dazzling displays to life.

 

THE CHALLENGE

For over a hundred years, Selfridges has been known for its spectacular window displays. In recent years, the displays have become even more dynamic. Last Christmas, following a zodiac theme called Journey to the Stars, one display showed Scorpio in an elaborate headdress that changed colour in reaction to heat from the sun. Such dynamic displays were poorly served by old CDM lighting technology.  Fixed White or filters used to produced fixed colours with no method for providing drama within the lighting scheme. Add to this, the fact that every three months the 24 window displays are changed and new lighting brought in to be installed alongside the installation of the new displays. A less costly and cumbersome approach was needed.

 

 

 

 

 

 

For more information on how Progress Lighting can help you create amazing Retail lighting schemes call us today on 01423 704124 or email led@progresslighting.co.uk.

 

Progress Lighting

rod.pallister@progresslighting.co.uk
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