Leading Dutch lingerie retail brand Hunkemöller recently upgraded their store window at the famous “Kalverstraat” in Amsterdam with the new dynamic accent lighting solution from Invisua Lighting. The Invisua team worked closely with the Dutch lighting consultancy Utilicht to turn the shop window into an amazing shopper magnet.
Due to the time of year this install took place, the initial brief was a Christmas theme, the fully tunable spots are used to create an inspiring Christmas feeling by not only using high quality white light, but also introducing red coloured light into the window display. The red light strongly enhances the many red coloured decorations installed within the shop window and draws attention to this window. Dynamic lighting scenes were also introduced, were the red light is also combined with the pink used in the Hunkemöller brand colour, this connects the window lighting to the store signage and strengthen this well known brand identity.
Progress Lighting know Invisua Lighting is very proud to have been part of this project and gain great satisfaction from the fact that shoppers in the most important shopping street of the Netherlands are engaged and also surprised by this amazing dynamic shop window.
For this lighting installation, narrow 12 degree beam angle Invisua Masterspot fixtures were used. This maximises the amount light falling on the products on display in the windows, draws attention to the items of value and creates high contrast ratios giving more drama to the window display.
For more information on the Masterspot system please CLICK HERE .
To visit the Invisua project page please CKICK HERE
May 07, 2015
This is a demo store for testing purposes — no orders shall be fulfilled. Dismiss