The Timberland endless forest application as now been installed across two of the companies retails stores. The first install was in the newly refurbished Maastricht store in the Netherland and the second was installed to the new Paris retail store. Both installations were completed to a tight deadline, on time and within budget by the Progress team.
The system provides a moving image of a forest landscape that is projected to the sidewalls above the apparel and shoe displays and is pixel mapped to fit around store branding and fixtures. The image is front projected from the ceiling on to the wall using ultra short throw lens so minimal shadowing occurs when the customers are browsing the stock. An Oak representation of the Timberland logo was attached to the wall above the product displays, the brief was then to project the image in to the spaces between the oak logo.
The image needed to be warped and masked to fit exactly in between the blank spaces on the wall, this was done using the latest pixel mapping technics. The image then scrolls across the walls and can either be controlled by the shoppers in store via an interactive camera system or can be set to play on a pre-determined loop that provide automatic system control.
The project was quite a challenge given the brief from the client. They wanted to provide a wide an image as possible at the shortest possible throw distance. Given that one of the projected image areas was almost 5.5m wide and we needed to achieve this with only one projector at a throw distance of only about 3m. The gauntlet was set and our design team went to work, we only had 3 weeks to pull this project together and have the first store up and running.
Working late into the night the day before the stores official opening the work was complete and the client was delighted with the result. A walk in the woods some might say!
Progress are professional system designers that supply the latest digital display technologies, lighting. We design and build unique media display systems that get brands noticed. The company offers individual visual experiences for the customer that, in turn, ensures they interact with the brand.