Progress Lighting (formally 53 Degrees Limited) help create the blueprint for new UK shopping centres.
Trinity Leeds, the only large scale shopping mall opening in the UK in 2013 and the largest project of its type in Western Europe, opened in March 2013. Representing the blueprint for the future of retail, the mall is fully digital, offering shoppers a mobile app and free wifi, in addition to a £1million screen network investment featuring gigantic interactive NEC video walls and LED screens.
Trinity Leeds, is located in a prime position in Leeds city centre, the third largest city in England, (by area). Owned by Land Securities, the shopping centre boasts over 120 shops, restaurants, cafés, bars and a cinema, bringing a host of national and international brands together under the domed roof. Almost half of the stores are new to the city with Apple, Hollister, Mango and Superdry amongst the exciting names debuting in Leeds, together with new flagship stores from well-loved brands including Marks & Spencer, Next, River Island and Top shop.
Persuading members of the public to leave the comfort of their homes where a retail purchase is just a few clicks away online, necessitates a unique offering requiring a customer-led approach. Making the site a digital destination in its own right was therefore one of the key objectives, enabling retailers and consumers to engage on a level which generates a more personalised shopping experience offering ‘special moments’ and a ‘fun factor’. “Nine out of ten purchases are made online today and a big proportion of the searches and buys are made on mobile devices,” says Sean Curtis, head of marketing at Land Securities. “When we were planning this project we asked ourselves, should we dance with the internet devil in a shopping mall environment? The answer was yes, definitely. ” Trinity Leeds’ integration across the website, mobile app, digital media touch points and digital signage achieves consistent messaging and design details across all platforms. Richard Gilbert, IT consultant at Land Securities confirms “we can operate with extreme efficiency with technology which enables us to have a common integrated platform for information dissemination to our customer base. It enables us to quickly implement digital creative across all platforms in an intelligent customer centric way. With digital screens forming the interface between us, our retailers and the public, they play a crucial part in our unified communications strategy.”